Revitalizing a Canadian original. CHALLENGE The famed restaurant chain wanted to refresh their brand and breathe new life into their image across their 23 locations in the U.S. and Canada.
The Elephant & Castle group asked us to recreate their corporate identity and find a new way to tell their story.
The brand overhaul included a redesign of restaurant facades, a menu revamp, online and digital advertising, staff training manuals, table toppers, email campaigns, a new website, and signage.
THE RESULTS
The rebrand led to a US$29.6 million acquisition deal.
