E&C

Elephant & Castle Pub and Restaurant

DELIVERABLES
‍brand redesign / brand strategy / logo / in-restaurant signage / print ads / website / menu redesign / marketing collateral
Revitalizing a Canadian original.
CHALLENGE
The famed restaurant chain wanted to refresh their brand and breathe new life into their image across their 23 locations in the U.S. and Canada.

The Elephant & Castle group asked us to recreate their corporate identity and find a new way to tell their story.

The brand overhaul included a redesign of restaurant facades, a menu revamp, online and digital advertising, staff training manuals, table toppers, email campaigns, a new website, and signage.

THE RESULTS

The rebrand led to a US$29.6 million acquisition deal.
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