Giving fans a chance to ROAR.
Grey Cup Festival Committee
BC Lions Football Club
To create and support Grey Cup Festival omni-channel print and digital marketing and communications that captured the spirit of the events, increase awareness, and drive sales.
We painted the town black and orange across public transportation, street banners, newspaper ads, billboards, live stage displays, wayfinding, and Grey Cup Parade signage. A series of website, email, digital ads, and social media campaigns were crafted to engage fans.
There were over 130,000 unique visitors to the Festival over 4 days, of which 33% were from out of town.
Total economic impact from the festival: $118 million