Grey Cup

102nd Grey Cup Festival

SCOPE OF WORK
brand / creative direction / messaging / website / mobile app / event signage and collateral / street banners / public transit wraps / event tickets / stationery / event identities / print+ online ads / guides / merchandise / apparel
Giving fans a chance to ROAR.
CLIENT
Grey Cup Festival Committee
BC Lions Football Club

CHALLENGE
To create and support Grey Cup Festival omni-channel print and digital marketing and communications that captured  the spirit of the events, increase awareness, and drive sales.

We painted the town black and orange across public transportation, street banners, newspaper ads, billboards, live stage displays, wayfinding, and Grey Cup Parade signage. A series of website, email, digital ads, and social media campaigns were crafted to engage fans.

THE RESULTS

There were over 130,000 unique visitors to the Festival over 4 days, of which 33% were from out of town.

Total economic impact from the festival: $118 million
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